Should I have a sale in my small business?
Black Friday has arrived in all it's glory in the UK again this weekend and we're just about to career head-long into Cyber Monday.
Black Friday Bandwagon
I've seen a lot of small businesses jumping on the 'Black Friday' bandwagon on social media, offering various discounts, all jostling for attention with the bigger retailers on my social feed. My news feed was basically a plethora of 'Black Friday' deals, all trying to vie for my attention, and there were LOTS! Did any of them...