14 Free and Awesome Online Marketing Tools for Small Businesses

 

I wrote this blog a couple of months ago for my marketing consultancy, and realised that now these resources are relevant now more than ever. In the face of the Covid-29 pandemic, the move to working from home and a bigger need to take things online, these resources can prove so helpful to small business owners. There's also a link in the Facebook group to a list of online video communication tools.

 

The original blog post:

 

There are lots of tools out there to help...

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Strategies for Creating Great Content on Facebook

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  1. Post regularly, but it doesn't have to be four times every day - quality over quantity is much more important, but do make sure you show up regularly.
  2. Try and think about the sorts of things your customers would like to see, maybe it's a meme, maybe it's an inspirational quote or a top tip of yours.  Have a look at your previous posts and see what’s given you the greatest engagement. Ask questions, the more interactions (reactions, comments, shares) you have on a post,  the...

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Should I do a Black Friday Deal? Can Following the Crowd be Good for a Small Business?

Black Friday has arrived in all it's glory in the UK again this weekend and we're just about to career head-long into Cyber Monday.

Black Friday Bandwagon

I've seen a lot of small businesses jumping on the 'Black Friday' bandwagon on social media, offering various discounts, all jostling for attention with the bigger retailers on my social feed.  My news feed was basically a plethora of 'Black Friday' deals, all trying to vie for my attention, and there were LOTS!  Did any of them...

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